We are Midland Heart

Underpinned by strong financial controls, proactive risk management and consistent alignment of policies, procedures and practice.

Authentic. Bold. Collaborative.

We’re a leading housing association, delivering homes and services across the Midlands that enable people to live as independently as possible. We own and manage 34,000 homes and are dedicated to providing high quality, safe and affordable homes, combined with excellent services, to over 70,000 customers.

Our Mission

It's our mission to enable our customers to live independently. We take pride in delivering first-class services that do this and getting things right first time.

  • Deliver a range of housing options so that those who need an affordable place to live can find one with us
  • Balance great customer service and value for money, ensuring we are a first class landlord and a significant developer of new homes
  • Build desperately needed new homes for social and affordable rent whilst supporting customers who aspire to move into home ownership
  • Be the first point of call for others in the sector, and those who want to work in partnership with a leading housing provider